KFC’s biggest competitor thought they had a monopoly on value. But the majority of prizes being ‘won’ in their yearly promotion had as much value as actual monopoly money.

So KFC began accepting board game tokens, dice, and fake cash (as well as our competitor’s low-value coupons) in exchange for real chicken — guaranteeing kiwis a delicious win, every time.

Axis ‘25 — Gold PR

Best Ads On TV — #1 Outdoor of the week