Our goal was to show young people how AuckPhil are constantly innovating to keep classical music moving with the times. So it made sense for us to also use the latest innovations (at the time), and present the masters of classical music with modern twist.

While a bit overplayed now, I’m proud to have launched one of the first ads in the world with generative AI—and even prouder the idea wasn’t about AI at all.

Best Ads On TV — #1 Print of the week